The “Apple” brand is the most famous brand in the world. It is never without product to back it up and that’s why its name is relevant for its products.
This is a brief introduction to the Apple brand. First, all of us have seen some Apple products, but only in the form of a computer or a smartphone and never in its entirety. For example an iPad would require no introduction. However, given how influential Apple is in many economies today, it is worth mentioning this brand in more detail – particularly when we talk about emerging market economies (EME). These countries are making huge leaps forward every year but at times they seem like they are stuck somewhere on the road to becoming developed or developed-ish. This requires focus on branding their products even though they may not be advanced enough to be considered as “developed” yet. For example India is one of these countries where people still feel that it is not finished with technology – at least not yet…
Apple is a global brand with many different products in the market. This is possibly one of the biggest challenges facing the company. To be successful, Apple needs to have multiple versions of its products and each version should be distinctive and different from all other competitors’ products.
The Apple brand itself is a global giant which has created a unique identity for its products. It is among the most profitable brands in the world and generates billions of dollars in revenue annually. This can be attributed to the quality of its products and ease of use on the part of its customers.
Inside the Apple brand, there are many different products. The brand has a strong identity, but it is not simple to remember the brand names in a standard way. Instead of using one way of identifying Apple, it is more efficient to use a branded language where the name hierarchy can be easily remembered.
The “Apple” brand itself is a global giant and therefore needs no formal introduction. The brand of the company has reached in its own domain.
The “Apple” story is one of the most successful stories in tech history. For example, in 2012 Apple became the first American corporation to surpass $1 trillion in annual revenues, which equates to a mere 40% of world GDP according to economist Eric Holtham from MBA School at Stony Brook University .
From 2008 to 2010, Apple’s stock price rose from $40-$45 per share for a consistent increase for about two years until it hit $600 per share at the end of 2009. In 2009 alone, Apple’s revenue increased by 80%, when compared with 2007 and yet still fell short of the revenue growth that occurred during those same years (80% or more) due to a number of factors including: 1) an influx of customers into China; 2) a surge in demand due to cheap iPhone 3G models.