Apple, the multinational technology giant, is known for its iconic products such as the iPhone, iPad, Macbook, and Apple Watch. With a sleek and innovative design, paired with top-of-the-line features, it’s no surprise that the company has sold millions of units worldwide. Apple Inc., born from the vision of Steve Jobs, is now a household name popular amongst people from all walks of life.
According to Statista, in 2020 alone, Apple sold approximately 217 million iPhones worldwide, making it one of the most prized possessions any individual could own. In this blog post, we take a closer look at how Apple has become a global phenomenon and explore the reasons behind the sales of millions of units across the globe.
The Apple Brand: Synonymous with Quality and Innovation
Apple products are preferred across the globe because they are synonymous with quality and innovation. When individuals think of acquiring a smartphone, a laptop, or even a wearable device like a smartwatch, they immediately consider Apple in their list of options because of its strong reputation built over years of producing cutting-edge devices. With seamless compatibility and interconnectivity among its range of products and ecosystem (iOS, macOS, watchOS), Apple makes life easier for its users.
Moreover, Apple’s intuitive user experience has led to brand loyalty among consumers who generally stick to the brand when upgrading or purchasing new devices. The consistent updates and improvements in software make for an enjoyable user experience that keeps old- and new-gen customers satisfied and loyal.
Global Market Share
Apple devices are available in more than 100 countries globally. The company ensures that each product launch becomes a sensational event in different parts of the world; combined with strategic marketing campaigns tailor-fitted to each country’s cultural preferences. Thanks to the reach achieved through both online e-commerce channels and brick-and-mortar stores like authorized resellers and exclusive Apple stores across major cities globally – buying an Apple product has never been more accessible.
Statista reports that in Q1 of 2021, Apple holds a 15% share in the global smartphone market with competitors like Samsung taking up 20%. In terms of wearables (smartwatches), the worldwide market share of Apple reached an astounding 34.5% as per Q4 2020 data by Counterpoint Research.
Steps Towards A Sustainable Future
Aside from its innovation-driven approach to product design and functionality, Apple has made a conscious effort towards building a sustainable future. As part of their overall green initiative called ‘Apple Clean Energy Program,’ they have set plans on becoming carbon neutral by 2030—this means that every device produced by then will have zero measurements on carbon emissions.
Consumers appreciate not only the value their products bring but also commend corporations with strong social commitment pledges towards environmental causes. This strengthens consumer loyalty and further expands their global presence through network effect.
Selling millions of devices worldwide is no easy feat – however, it becomes achievable if you are a market-leading organization like Apple boasting unparalleled innovation and quality. With accessibility on various platforms for consumers around the world including having an extensive network retail sales points globally – it ensures that patronage will continue thriving into future generations.
Competitive features within its operating system ecosystem win customer loyalty while innovating toward greener technology further cements their global status proving that indeed – generating millions upon millions in-unit sales is something only an exceptional brand like Apple can achieve.
